Why not inject creativity in product instruction?
I have been an art director, senior copywriter and creative director. I have taught iambic pentameter, dead white male authors, dead white mail poets and son highfalutin technology such as AVID
- When it’s a chore to create, it becomes a chore to follow. People tune out. Who wants that?
- Good creative teaches. Good teaching is creative. Look at the Dummies series. They can make doggie vomit engaging.
- There are well established, rarely-if-ever debated “rules” for both teaching and creative. Manuals and such use the principles of neither.
- Bad instruction is a product-destroying, time-wasting, profit-killing, carbon-spitting mess.
So I’m offering this challenge to all people out there in productland: Test drive the world’s first Product Instruction Creative Director.
Use it to cut down on product returns, tech support calls and people maiming themselves and suing you. Use me for some free work and I will use you for great publicity, bragging rights about efficacious results and a chance to fatten my portfolio. Simply click here.
