Bunn GRX Home Brewer:

Countering the counterintuitive

Potential Coffee Tsunami.

People who approach this machine without knowing how it works (such as some of my house-guests) are likely to create a mess that seeps into kitchen crevices you never knew existed. Or they may (as people who bought it on my avid recommendation) end up convinced that “the damn thing doesn’t work.”

What’s needed here is more show, less tell. For example :

Contrast that with how Bunn tries to explain it:

Step 1. Raise the hinged flip-lid (or swivel lid to side if using an NHB). Note: The post protruding from the screen is connected to a stopper that controls the flow of water into the tank. When lid is closed and the post is depressed, the stopper will be raised and water will flow into the tank.

Cryptic, indeed, but inherently so. There is no way to explain this. It’s harder yet to explain why it happens and answer the inevitable, “So what?”

If a picture is worth a thousand words, a demonstration is worth a thousand words squared. There was a time when door-to-door salesmen would come to the house and show you how the appliance worked before you bought it. Perhaps it’s time to start doing that again. Only virtually.