Silicon Valley

A tour of the silicone valley toy store.

tiny-flip-manual-hand-blue-bkgThis is what happens when the product manual is written by people who know the product too well.

Indeed, flip does do a lot of things right in their manual. They load it up with illustrations, avoid technical terms and create a layout that leaves little doubt as to what copy is talking about what process. Still, they practice the cardinal sin of  assuming people can fill in the blanks. For example: Read the rest of this entry »

What you don’t know can kill you.

Apple, a company on the cutting edge of video instruction, could have made this product a lot safer to use by, instead of burying the usual lawyerly gobbledygook, providing a practical short video. I propose the following:

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