Appliances and Household Gadgets

If it cooks or cleans, it belongs here.

tiny-flip-manual-hand-blue-bkgThis is what happens when the product manual is written by people who know the product too well.

Indeed, flip does do a lot of things right in their manual. They load it up with illustrations, avoid technical terms and create a layout that leaves little doubt as to what copy is talking about what process. Still, they practice the cardinal sin of  assuming people can fill in the blanks. For example: Read the rest of this entry »

Potential Coffee Tsunami.

People who approach this machine without knowing how it works (such as some of my house-guests) are likely to create a mess that seeps into kitchen crevices you never knew existed. Or they may (as people who bought it on my avid recommendation) end up convinced that “the damn thing doesn’t work.”

What’s needed here is more show, less tell. For example :

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Seeing the instructions on their machine, one wonders.

At least, unlike Maytag (which quit doing it), GE  has the sense to include “How to do your Laundry” instructions right where nobody can miss them. But they’re the wrong instructions. Read the rest of this entry »